Docs

User journeys

How investors and founders move through SendRoom end-to-end, and how the founder journey expands as you move up the pricing ladder.

1. Investor (viewer) journey

The investor never signs up. They receive a share link and are guided through a lightweight gate before viewing content.

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Investor viewer flow

2. Founder (admin) journey

The founder is the paying user. Their journey spans onboarding, room setup, distribution, and analytics.

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Founder admin flow

3. Journey by plan tier

All tiers share the same core viewer flow. The founder journey expands with each upgrade.

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Feature unlocks by tier
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Trial → paid transition

4. Cross-persona touchpoints

EventInvestor seesFounder sees
First open of a linkData room indexviewer-activity email + feed entry
Re-open after 24hData room indexSecond viewer-activity email
Document openedPDF / spreadsheet viewerdocument_opened event + dwell metrics
Meeting requestedConfirmation toastViewer flips to meeting_requested + email alert
Link revoked mid-sessionRedirect to 'Not Available'Link row shows Revoked, no more events
Trial ends / subscription lapsesNo change -- room stays liveFalls back to Free-tier limits; billing banner shown, not a block